(She/Her/Hers)

Nic Allum is a cultural strategy pioneer, writer and creative with a distinctive background and decades of experience in the UK, Australia/NZ, APAC and the USA working across experiential, digital, social, creator, PR and brand development. Now founder of indie consultancy Cultureland, Nic shapes cultural progress through semiotic insights, brand and integrated platform building, experience design and editorial content. She is a specialist in subcultures and fandoms, a frequent contributor to industry journals/podcasts and is an acclaimed cultural and visual supernerd.