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News and features

Do the WeRQ is working to kickstart conversations and dialogue so we can connect and evolve the industry. Check out some of our most recent public discussions and announcements to find out where we’re headed.

December 1, 2022

A Holiday Wish for Brand Creativity Centered in LGBTQ+ Experience — on Our Terms

Adweek

November 23, 2022

The creative trends to consider for your social purpose campaigns in 2023

The Drum

November 1, 2022

LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic

Wall Street Journal

October 31, 2022

The Literal Spaces for Brands to Explore LGBTQ+ Live Experiences

Adweek

October 28, 2022

Forget Pride Month. Here’s When You Should Actually Be Marketing to LGBTQ Consumers.

Entrepreneur

October 18, 2022

‘Days of smacking a rainbow flag on a logo are limited,’ per Advertising Week panelists

The Drum

October 13, 2022

Advancing the Conversation On Effective LGBTQ Ad Messages

Radio & Television Business Report

October 12, 2022

LGBTQ+ Fastest-Growing Minority Segment In U.S.

Mediapost

October 11, 2022

New DISQO & Do the WeRQ CX Insights: Marketing to LGBTQ+ Audiences Must Be Integrated and Mainstreamed

MarTech Series

October 11, 2022

CONSUMERS WANT MORE AUTHENTICITY IN LGBTQ+ AD REPRESENTATION

Ad Age

October 10, 2022

Superficial corporate attempts to show LGBTQ solidarity might be doing more harm than good. Our latest data analysis proves it

Fortune

September 30, 2022

Branding to LGBTQ+ Communities Should Be a Metrics Innovation Goldmine

Fortune

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